It was three decades ago that the first mobile phone user uttered the iconic phrase: “How did we ever live without cellphones?”
These days, very few people would be able to cope with one of the mobile phones from that era.
Take this scenario for example: You’re in an unfamiliar area and need to find a place to have lunch, what do you do? Once you’ve found a place, how do you get there? How do you tell everyone about your experience? How do you work out the tip? How do you pay the bill? How do you know which train to catch to get home?
Even though there are many simple alternative solutions to these predicaments, the most obvious answer is to consult your smartphone. With the tap of a finger, an app will show you the locations of the most popular restaurants in your immediate vicinity. It probably even knows what sort of food you like, so narrows down your options even further.
The internet isn’t just for websites anymore.
Since the rapid rise of social media, the internet has become more than just the information that businesses want us to see on their websites. We now have the power to voice our concerns and share our experiences with millions of people across the globe. We are all contributors to the same internet community that we so critically depend on.
As a result of this ever-growing online community, the ways in which we shop, dine, travel, learn, play and communicate have evolved. So too has the way in which businesses market themselves.
Gone are the days when we’d easily fall for a clever, subtly manipulative advert that played on our basic human fears and desires. It’s too easy now to do some quick research into a company or product to see what other customers – real people – say.
The focus on marketing is now on engaging with customers and building relationships with them. Companies can’t just say that they have certain standards and values without actually living by them. If they don’t, the world will hear about it. Advertising has to be useful, and relevant to the viewer at the time of viewing. We are seeing more digital out-of-home (DOOH) display advertising in airports, train stations, hospitals, and retail stores showing relevant information to the right audience at the right time. Any internet advertisements you see are based on your online activity.
In a manner of speaking, we’ve been given a glimmer of control. We no longer need to be told what we need or want, we can decide that for ourselves. And we can express it. And the businesses that listen to us are the ones that will succeed.
If you are interested in utilizing out-of-home digital media as part of your marketing strategy, ZipCast offers a remarkable advantage with its extensive digital advertising network. Contact us to find out more.